A strategic rebranding project for Wuling through learnings of macro trends and the user market, that creates a new customer experience through unique interaction.
A platform to improve the educational experience in art and design field for both the students and the instructors.
Collaborated with a product designer to create a new brand for Jacuzzi group targeting at the new generation through extensive marketing and user research.
An enjoyable organizing experience using an AR animated character.
Collaborated with transportation designer and environment designer to create concept car in the year of 2040 focusing on the "young luxury" concept, and its corresponding showroom experience.
Raising awareness on eWaste problems.
Miscellaneous fun work I have made, including graphic work, modeling, and hand-on projects.